Consumer Preferences Embrace a Mix of Physical and Digital

They’re not shopping online. They’re not shopping in-store. They’re just shopping.

January 31, 2022

Trevor Wagener
Jeff Simpson
David Kearns

The authors acknowledge funding for this paper from the Computer and Communications Industry Association (CCIA)

New survey research by Deloitte on small and medium-sized businesses and consumers finds that competition in retail is benefiting consumers with more choice, competitive pricing and constant innovation. The studies look at how consumer preferences for price, convenience, and product selection drive choices between online and offline channels at each step in the shopping journey, and how intense competition in retail is leading retailers of all sizes to offer consumers more choices to research products, competition in retail is leading retailers of all sizes to offer consumers more choice.

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